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Online Shopping: Friend or foe?

December 3, 2018 @ 6:00 PM - 8:30 PM

Online Shopping: Friend or foe?

December 3, 2018

Advances in technology have revolutionized the way we shop. Instead of prowling the mall, hailing cabs, and perusing produce sections, from the comfort of our home we push a button and goods appear. Yet the changes in the retail landscape are far from linear. Just when we thought the future was online, Amazon launched brick-and-mortar stores. Data security issues at Facebook and elsewhere have us rethinking which desires we divulge online. And scandals at Uber remind us that disruptive digital enterprises have dark sides, too. As the holiday shopping season unfolds in America, it’s worth it to pause and reflect: What do we want from retail? Where is it going and why?

Join Civic Series for an in-depth conversation about the future of retail and come away with clarity on:

  • Why brick-and-mortar stores will survive the digital era

  • What consumers gain and lose by shopping online

  • Strategic choices of Blue Apron, Amazon

  • What to expect from stores this holiday season [how to make shopping work for you]

This session will feature a presentation by MIT Senior Lecturer of Marketing, Sharmila Chatterjee, and plenty of time for questions and answers.

We’ll kick off around 6:15pm followed by 30-40 of presentation and 30 minutes of Q&A. Plus free snacks and beer! Thank you again to Alley powered by Verizon for hosting!

Sharmila C. Chatterjee is a Senior Lecturer in Marketing and the Academic Head for the MBA Track in Enterprise Management (EM) at MIT Sloan. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in Action Learning as a faculty mentor for G-Lab, China/India Lab, and as an instructor for the Enterprise Management (EM) Lab. Her research explores sales-marketing interface, customer acquisition and retention, the diffusion of technological innovations, value based management, brand trust, financial literacy and multicultural marketing. Chatterjee has published in Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Retailing, among others, and is an award winning case writer. Chatterjee graduated from the Birla Institute of Technology and Science (BITS), Pilani and worked briefly in Faridabad, India before earning her Ph.D. in Marketing from the Wharton School, University of Pennsylvania.


December 3, 2018
6:00 PM - 8:30 PM
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Alley powered by Verizon
10 Ware St
Cambridge,MA02138United States


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